Abstract
James Bond is the most indefatigable action hero in the history of cinema. Since 1962, his inclination for women, his taste for fights and his British appeal have been the right ingredients for a series, has been a great success. Indeed, for a generation who only knew the homogenized heroes and sexuality of the 1950s, James Bond represented a new mould, a new type of entertainment. However, the James Bond films have never been unanimously approved. Critical reaction has always been mixed. The films were either attacked for excess elements of sex and violence, or they were classified as nothing more than entertaining movies of no real importance. Such criticisms were addressed from the beginning of the series, when Dr No was released. For Nina Hibbin, film critic of the Daily Worker, it was "vicious hokum skilfully designed to appeal to the filmgoer's basest feelings? . The film industry trade press, for its part, recognized that the Bond movies were going to be popular rather than a critical acclaim .
