Abstract
McLuhan's Main Points
1.Our environment is comprised of different forms (technologies) of media,which change over time.
2.Form is more important than content because form affects both our bodies and minds unconsciously.
3.When these forms change, people change in fundamental ways that are largely unconscious.
4.Of some human faculty-psychic or physical
5.The wheel is an extension of the foot.
6.The book is an extension of the eye.
7.Clothing is an extension of the skin.
For McLuhan, form is more important than content.
"Media are extensions of ourselves" (Quote)
-All media are extensions
-He originally used the word message but
-Message or massage?
-For McLuhan, it is both also liked the way massage implied that we are comforted, in a kind of sensual way; by the way media work as environments.
How were humans different before...
1.The mechanical clock... (13th century)?
2.The Gutenberg press (mass printing, 1439).
3.The electric telegraph ( get information from a large scope)(1837)
4.Wireless communication radio (1896)?
5.Transcontinental airmail (1929)?
6.Television?
7.The Xerox machine/photocopier?
8.The internet/WWW?
9.Cellular phones/ text messages/sms?
