Abstract
The relation between sports and television started years back. We all have in mind the image of Jesse Owen winning four gold medals in the 100m, 200m, long jump and 4X100m relay during the 1936 Nazis Berlin Olympic Games. Thus, we can assume that sport has provided the greatest images ever to television. Moreover, television and sport are truly interdependent. Sport content is vital for the television channels and is rated as premium content. The basic rule that media strategy analysts taught at school is to own those premium content programs at all costs. Perhaps, that is the reason why broadcasters have been spending a huge part of their programme budget for the acquisition of sports content since the last couple of decades. In the modern day, sport TV rights comprise the major part of the programme budget and are regarded as the primary field of expenditure. As sport is the most practiced leisure activity worldwide, its broadcasting through TV gives it a tremendous entertainment dimension, which dominates all the other leisure alternatives such as music, cinema, books, and so on. It has also become a huge industry. For instance, the amount of annual football transfer fees in Europe is equal to the French debt for social security.
