Abstract
This report has been made for the launch of Apple Inc.'s new project, a brand new iPhone. The paper focuses on the possible risks Apple might have to face with its new product and how they could have an impact on the company. Six categories of risks will be identified and described individually: political risks, economical risks, social risks, technological risks, environmental risks and legal risks. The complete analysis of the risks and the impact they could have on the project and the whole company will lead us to propose key recommendations to Apple, which will create value for the company.
Those key recommendations are:
-Subscribe to insurances
-Create a money reserve dedicated to legal purposes
-Intellectual protection with patents
-Invest in Research and Development
-Improve the relationship with partner countries
In order to arrive to those recommendations, a Risk Strategy Assessment have been done on the new project using the following risk management tools:
-The Risk Intelligence Score
-The Risk Diversification Score
-The Risk Exposure
