Abstract
Thomas S. Monaghan began Domino's Pizza with one store in Ypsilanti, Michigan in 1960. To better serve his largest customer segment, i.e. University of Michigan students who were reluctant to go out for a pizza when preparing for exams, Monaghan began delivering to the customer's door. This concept was so successful that by 1996, the restaurant that Monaghan thought would pay for his college tuition had developed into a chain of 5,500 stores throughout the world generating sales of $2.75 billion and profits of $39 million. In the mid 90s, Domino's was the world's largest pizza-delivery company. In 1994, it sold 230 million pizzas, using 50,000 tons of mozzarella cheese, 77,000 tons of tomatoes, and 8,000 tons of pepperoni, the world's favorite topping.
1.Why has Domino's been very successful in some countries and failed miserably in others?
2.What can we suggest Domino's to do to improve its international operations?
