Abstract
Company overview:
Computron Inc is an American IT firm founded in 1978. The company is a computer provider, and thus mainly operates in the electronic business.
Problem statement:
In July 1996, Mr. Thomas Zimmermann, European Manager, must select a price for a new computer, the Computron 1000X for his largest customer, König and Cie.
Scheduled bid:
$311, 200 (33 1/3% mark up to obtain U.S. list price)
Competitors propositions:
Ruhr Machinenfabrik: $218,000 (no import duty)
Electronische Datenverarbeitungsanlagen: underpriced because no import duty.
Digitex: sometimes 50% lower but not the same quality.
