Abstract
The tourism industry currently is a rapidly changing sector. I saw it last year when I worked for a small tour operator in South Africa, African Eagle. Although the organization was quite small and rather upscale, we were looking for providers on a daily basis who offered their services at the lowest prices in order to be able to offer trips at attractive prices.
Although we will mainly discuss the issue of "sell out" during the course of this paper, this example demonstrates that finding the "right price" is now an essential element in the tourism industry.
This sector represents 12% of the global GDP and is now everyone's focus. The actors are extremely numerous, and the Internet revolution widely hit the industry. Price comparison sites give new power to the consumer, who is also becoming more demanding where prices are concerned. Tourism professionals must therefore offer the right price at the right time in order to attract customers.
