Abstract
The year 1999 marked the biggest challenge in our company's history which was the internal restructuring of our production and sales. One can imagine that this process is probably a time consuming process. Besides that, we also acquired Keebler Foods in 2000. As a result of the purchase agreement, our company paid $42 in cash for each common share of Keebler (or approximately $3.6 billion in cash), including related acquisition costs. Kellogg is the world's leading producer of ready-to-eat cereal and a leading producer of convenience foods, including some snacks, toaster pastries, cereal bars, frozen waffles, and meat alternatives.
