Abstract
Hailing from a single store in Vermont, created by two men making ice-cream, Ben & Jerry's has rapidly become a truly global company, employing 514 people in the US alone, and operating 550 small ‘Scoop Shops' spread across the US and 23 other countries across the world. By their own admission, Ben & Jerry's Homemade Ice Cream Inc. see themselves as a “values led business”, rather than by financial and business circumstances. The company aims to do more than just maximize profits as a business; and focuses “to make the world a better place”. (www.benandjerrys.co.uk). Ben & Jerry's would have the consumer believe that as a socially and ecologically responsible firm, its ‘duty' is to respect the environment in which it resides and trades. This environmental report aims to discuss, analyze and evaluate the effectiveness of Ben and Jerry's sustainable practices. Also, the report will consider whether the company achieves its own directive of enhancing the world through socially responsible conduct.
