Activia: Profile and strategy

Abstract

This wide range is particularly efficient for it meets almost every person's needs. Women have their own brand, kids have their own brands, elderly people have their own brands, and men just have to pick the one they prefer (maybe Danette like the French football players?). This range is also efficient thanks to the top managers who stay on. Initially DANONE's yoghurts used to have too much sweetener, but managers have answered very quickly to the needs arising out of the public awareness of health problems.