Abstract
This report provides an analysis of the position that The Event Company should create to improve their visibility and deal with the competition. The research we have conducted builds on the organization's current skills gaps. The goal is to analyze the weaknesses in order to propose a new role within the company.
Extract
[...] The model automates some steps of the recruitment process. For example, it allows its users to find and rank all possible candidates or employers. These procedures are usually performed manually, so its automation reduces time and costs for personnel selection. The model also allows the recruiters to define job requirements and appropriate assessment methods to be used in the hiring process. Thus, recruiters can define evaluation criteria and methods not only by their subjective opinion but also by the use of information stored in the database. [...]
[...] The Event's main skill gaps are communication and marketing. Indeed, all employees have an Event Designer post, and no one seems to have any marketing management skills. These gaps mean that the company is missing the opportunity to acquire more customers and is not getting the visibility it expected. Based on these weaknesses and to meet the company's future needs, this report suggests them to hire a marketing manager. In addition, the report is enriched by recruitment methods that The Event Company should implement in order to find the ideal employee. [...]
[...] Conclusions The Event Company seems to be a company with all the necessary strengths and teams to meet and satisfy customer demand. By asking this company to open a new post and hire a marketing manager, this initiative could increase their turnover, exploit new markets, but above all face very important competition in the domain of event and design organization. The revenue generated and the possibility of occupying a marketing communication place could be used to extend their services beyond 16 American states, and perhaps even internationally. [...]
[...] For an event company, it turns out that this notoriety is very basic. The Event Company's current teams are specialized in the implementation and design of projects and events. Recruiting an employee specialized in Marketing and Communication can be interesting for the future and the development strategy. The most important skills to join a company in the Events sector are good communication and expression skills. Indeed, it is necessary to be able to represent in a clear and sales-oriented way the services offered to customers, with full confidence and knowledge of the facts. [...]
[...] In this company situation, he could set up communication campaigns to promote The Event Company's services and activity in the USA. This proposed new role would also increase the presence on social networks, which have become an essential means of communication nowadays, meaning a growing network and therefore a more visible image and potentially more customer. The analytical skills of the marketing manager can also highlight other areas and services to be offered to meet customer demand. It can also provide inspiration from the activities and services of competitors. [...]
