Abstract
As one of the Europe's leading suppliers of furniture fabrics, Gabriel A/S has more than 160 years of experience. Having 63 employees they reached DKK 242.6 million for 2010/11 and 91% of production exported. The business areas that they are trying to focus on are Contract (textiles for business furniture), Home (furniture for domestic use) and Transport.
The situation on the market shows that the demand for contract furniture is decreasing, and Gabriel is on the opinion, that this will have a huge impact on the company growth and the way they will try to overcome is by delivering future earnings through new acquisition.
Scope:
Taking into consideration that "Gabriel "is a worldwide company we will concentrate most of our analysis on "Gabriel China" as we found, that there is a potential for new partnerships. We decided not to concentrate on the segment of Lithuania, as 91% of customers are from Europe and potential is seen in Asia.
Theories and models:
We started our report by identifying the corporate mission and vision , that will lead us to the main objectives of the company. Using the supply network model, where the focal firm is in the middle of the chain and upstream and downstream activities control the information and material flow. Assessing the market and industry factors are derived from the PEST and Porter five forces, giving an overview of the obstacles that can drive a change in the supply chain and how Gabriel should react accordingly.
