Abstract
Interpretation of the case questions
1)The Market challenge deriving from segmentation. What is this about and how does it affect the Supply Chain?
•The question requires industrial analysis to see the consequences that the current segmentation has on the actual supply chain at Gabriel.
2)Discuss which part of the old supply chain and which market factors can drive the change.
•We understand that this question asks for a full analysis of the supply chain network and must be related with the analysis from the previous question.
3)Discuss which business benefits as well as potential disadvantages and risks the new supply chain set-up could create – from this suggest which areas and factors (variables) the supply chain manager should manage particularly careful.
•The question asks for pros and cons of pursuing the proposed new supply chain and how can the cons be minimized.
