Abstract
The main goal of this report is to contribute with a suggestion on how the new strategy launched in 2011 "competitive edge-driving growth" will have impact on the company from an organizational-management point of view. In order to have a picture of what are the resources of "H" we analyzed the business model, concentrating on the way that the assets and processes support the new strategy. The new two phase strategy "Competitive edge-driving growth" strategy is concentrated on" enhancing company's competitive strength in 2011-2012 with a view to expanding "H"'s market position through controlled and profitable growth during the period 2013-2015." Then it will be observed the impact of the strategy to the organizational and management resources of "H".
Lastly we will determine the barriers that may have an influence of the degree on innovation, efficiency and motivation (I.E,M), when applying the strategy, and give a solution how to overcome the major ones. Hartmann will be named as "H" in our report.
Company's characteristics: "H"s a company that develops, produces and sells recyclable moulded-fibre packaging primarily for the eggs. With 95 years of experience "H" occupies the market leaders place in the egg packaging market owning 40% market share in Europe. The company also offers industrial packaging and customer specific services.
