Hockey Robotics is specialized in hockey stick design, performance and durability testing, through an advanced hockey stick testing robot capable of properly mimicking the professional hockey slap shot. Hockey Robotics' technology has the ability to scientifically compare different stick designs, compositions, materials, and to quantify and analyze the results. It allows brands to execute the type of quantitative testing that was previously unavailable in the industry. Usually, stick designers and developers apply as much theory as possible to create stronger, faster and more durable sticks, but then resort to trial and error and player testing to identify the optimal design.
The idea came from the professor John McPhee, who is a golf player but also a hockey player and fan. He came up with the idea of a slap shot simulator about five years ago. "In the golf world they have robots used to test golf clubs," he said. "I thought, why can't we do that with hockey?" And that is where the idea came from.
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