Abstract
This is a new partnership of Aigle with Atalante tour operator which proposes specific trip to mountains or the sea. The goal is to propose discounts at customers who make trips. By buying in the shop, customers will gain points which will be converted to discounts for the trips. Indeed, these trips would be in the same spirit as the company positioning. In that way, Aigle could increase its clients with a good and strong relationship with Atalante agencies. They have also all interest to present our offer, that's why it could be a lucrative relationship for both companies. Atalante is a company which was founded 20 years ago. It's composed of about 20 employees, some of them advise about the trips and the others are responsible for producing the trip. There are two branches in France and one in Belgium. Atalante proposes only sport trips. There are three levels of difficulty in each trip, Epicure (easy, just discover), Apollon (medium) and Hercule (difficult, which implies a high level of training before the departure). During this trip, exploration of nature by excursion and the respect for nature, in all of its senses is an important point on which Atalante wants to communicate durably. In that way, we can think that Atalante will increase its reputation because Aigle will help them to communicate their brand and values in France with an intensive relationship, and its current values have become more important in the way of durable development.
