Abstract
The group's history began in 1945 BIC while Marcel Bich and Edouard Buffard mount a factory spare part for pens in Clichy. In 1950, BIC Cristal pen is launched: it went on to sell hundreds of billions of copies. BIC is expanding internationally in 1950 (Italy, Brazil, United Kingdom, United States and Scandinavia) by buying foreign subsidiaries (Waterman Pen Biro Swan). BIC arrived in Japan and Mexico in 1965 and launched in 1973 lighters and razors in 1975. During its development, the BIC group explores new markets (coloring, sport, correction pens, adhesive labels) through the acquisition of companies such as Sheaffer, Pimaco Tipp-Ex or Antalis.
It also continues its expansion in Eastern Europe and Asia, through partnerships, for example with Cello Pens in India.
Activities include BIC stationery, lighters, shavers, promotional products and other products such as BIC kayak or BIC Sport Phone (launched in 2008).
Present in 160 countries, BIC is a world leader in the market for pocket lighters and European leader in stationery. He moved up to second place on the market for razors in America and Europe and employs approximately 10,500 people worldwide.
The economic model of BIC Group is the production and marketing of mass consumer products universal, mainly disposable, good quality and low price. Every day 5 million lighters, 10 million razors and 24 million stationery items from BIC Group are sold all around the world. 80.5% of BIC products are made in BIC factories.
