Abstract
A launch of a new product is one of the most popular strategies adopted by firms when wanting to gain exposure to the international market. Both tasks of launching the product as well as receiving international assimilation is a herculean task considering the international business where the existence of a dog-eat-dog attitude is prevalent. However, when a company decides to accomplish this mission and vision, it gives rise to a number of questions. The most fundamental questions that are brainstormed prior to actioning the ideal goal are:
? Can our domestic product capture the attention of the international consumers?
? Do we need to realign our product so as to meet the requirements of the foreign customers?
? Does our product development process require a renovation in the field of internalization?
It is inferred that one question and its answer leads into the subsequent questions and the process goes on and on. It should be noted that it is vital that the firm answers all the questions prior to entering the international zone.
In this file, we will cover the aspects of a new product development process in foreign markets (including the advantages and disadvantages). Further, we will focus our attention on what can be changed or a reformation process to succeed internationally. Launching a new product is an absolute challenge for a company especially in the present situation when the global economy still remains in the doldrums.
