Abstract
Ryanair was founded in 1985 by the Ryan family. At inception, the airline was a full-service conventional airline, with two classes of seating intended to provide scheduled passenger airline services between Ireland and the United Kingdom. However, over the years, the airline has changed fundamentally. Today, Ryanair is the leader of low-cost airlines in Europe and, according to a magazine, the most profitable airline in the World . In 2006, despite an increase of 74% in fuel costs, the company succeeded in generating a 12% increase in net profit. Air traffic had grew by 26% the same year, from 27.6 million passengers in 2005 to 34.8 million in 2006.
However, the airline was not satisfied with this position, and Ryanair set new goals for itself.
