Abstract
Shopping malls have changed the era of shopping, in the United States customers are now used to have everything they could need in one place. The concept of a mall is to integrate leisure and entertainment to the shopping experience of the customers; the objective is to make the visitors feel good in the mall, so they spend more time and money shopping. Indeed, in America it's a common thing for many customers to stay in a mall all day long, that's why more and more shopping centers not only have stores or supermarkets but also movie theaters, restaurants, bowling…
The function of our Sports Valley mall is to provide the customer with a new shopping experience, centered on sports, where the visitors could buy sporting goods and equipment but also practice sports in the mall. Our mission is to create desirability and make the pleasure and benefits of sports accessible to everyone.
