Abstract
In this paper, we will elaborate a social media marketing plan for the NGO "Envol Vert". Created in 2011, EnvolVert fights for forest preservation and biodiversity in disadvantaged countries and France while creating a strong relationship with local populations. Envol Vert fulfils its mission by two major axes. First, the field projects which "either support or help create local initiatives and contribute to the rural development of communities through forest preservation, ecosystem restoration and adapting to climate change in Latin America and France.". Second, awareness raising and lobbying activities to change behavior and consumption habits in countries that are mostly responsible for deforestation.
