Abstract
To understand the essay, it will be useful to consider the environment of the national market. Indeed, it will be helpful to understand why environmental influences are particularly significant in the future of a company and its competitors. So, 'a dynamic PESTE analysis can be done in order to succeed in the new market'. We can retain that Tesco has to take into account the environmental protection laws which are very strict, and also the fact that local authorities that regulate the land usage planning. Then, Tesco has to consider the inflation rate interests and personal disposal income, as these factors directly affect its sales. Furthermore, the lifestyle of the population is an important factor. As the population lifestyle is changing, and more women are employed, there is little time for shoping. Delivery services, and tesco.com offer good solutions to solve the problem of 'poor time/rich money'. The essay discusses about the electronic method of sales, which are increasing day by day. Finally, it is important not to forget the environmental factors which affect a lot Tesco's business. For example, the company uses a lot of energy (fuel, water), and has to spare the cost of energy by recycling the energy.
