Abstract
The document writes two assignments as part of the "Business Model Innovation" course, which is a course about generating new business models for innovative and impactful startup ventures and evaluating their viability.
The first assignment is a reflective essay discussing the course, and the second is a report memo reflecting on the text "Business Model Design: An Activity System Perspective" by Christoph Zott and Raphael Amit (2010).
Extract
[...] The readings in general and this one specifically, will deepen my understanding of the course objectives and insights. In fact, instead of learning theoretical notions from a lecture, I will be able to get exposed to a set of articles that refer to numerous literatures as well as real-life examples. Throughout the readings, I might be in face of success and failure stories that will influence the course of learning and how will I see the things. It not only explains how business models work, but also how they evolve and must be continuously adapted. [...]
[...] Business model design: An activity system perspective. Iona Rande Plannina: 4317-31.216-726. The article stresses that business model design is one of the most critical and difficult decisions faced by both entrepreneurs launching new ventures and managers tasked with renewing established ones. The authors highlight that a business model must be firm-centric enough to allow the company to appropriate a meaningful share of the total value created. Value creation is distributed among all actors in the activity system, but the firm's ability to capture value depends on its bargaining position, pricing strategy, and overall revenue model. [...]
[...] This article is at the heart of the BMI course. In fact, it gives facts about the structure of a business model and a preliminary step in its lifecycle which is the design. Moreover, giving a real example about FriCSo is great so that we see and assess things in practice. This article reinforces the need for a business model to not remain static but to develop along with technological change, market dynamics and competitive pressures. The activity system provides one way to determine which activities a firm can reconfigure, outsource, or innovate for the right balance of relevance and efficiency. [...]
[...] Business Model Innovation - Reflective Essay and Report Memo Essay 1 - Missing Session 1 The Business Model Innovation course aims to develop and assess novel methods of generating value for entrepreneurial endeavors and impact-driven organizations. By completing the course, I will be able to understand the critical role of business models in creating value and achieving venture success. I will also be able to describe, compare, and assess different business model frameworks, as well as analyse real-life business models. [...]
