Abstract
According to author Charles Hill's views on Global Business Today, "Collaboration between competitors is fashionable; recent decades have seen an explosion in the number of strategic alliances". Indeed, the global economic system is nowadays so complex and the competition is too strong that some companies cannot survive by acting independently despite offering many products and different choices on the global marketplace. In an environment that is constantly changing, elaborating strategic partnerships or alliances can be a really useful strategic decision. Strategic alliances are developing in many industries. We will discuss in which circumstances firms should elaborate strategic alliances in their international operations. We begin by defining strategic alliance in an international context, using different authors' views and opinions. Then, we will see in which circumstances firms should develop such alliances. We will also explain how to choose the right alliance and how to manage "winning" partnerships.
