How L'Oreal will deal with the crisis?

Extract

[...] So, the industrial politic is based on a personal production and a conception/production in their manufactures certified. The number of manufactured products all around the world is proportional with the turnover of every country. Innovate in order to create the products of tomorow This ability to innovate allows the company to anticipate technological evolutions as well to create approximately 70 patents “The BodyShop” is the insurance of an innovating product with an ecological ethic and that's why L'Oreal is promoting this brand. [...]

[...] How L'OREAL can face with the crisis?? Presentation and history of the company Strategy and marketing position of the company III) Internationalisation IV) Previsions and future strategy LOPEZ JEAN-BAPTISTE CERVIA CYRIL RODRIGUEZ LEONARD DUPUY MAXIME PRESENTATION AND HISTORY OF THE COMPANY L'Oréal's spirit : L'Oréal believes that everybody aspires to the beauty. Our mission is to help men and women of the whole world to realize this pursuit in order to express completely their personality. This commitment gives a direction and a value to our company as well as to the professional life of our Coworkers. [...]

[...] The quality of the products has to be evaluated and proved in all the levels of the valor chain In order to quantify the quality, audits are elaborated at internal and external levels essential points to underlying technology and innovate: Respect the consumer (stop investigation on animals) Protect the environment Products have to make the difference on the consumer and on his place in the society Promote the equity on international exchanges Ensure an ethic on patents. Protect environment and ensure the security of consumers. Those points are essentials for L'Oreal and in order to respect it's ethic materialised in objectives which have to be closely respected. In proximity with their markets In order to guarantee the quality and the security of all the products, they have to ensure the manufacturing. [...]

[...] Products are at the top of the range with a pleased utilisation. L'Oreal is: A brand to the service of beauty and with the insurance of quality and prestige The Parisian beauty incarnated by the most beautiful women of the world The knowledge of the most important beauty specialists INTERNATIONALIZATION Omnipresence of L'Oreal in all the areas: - Turnover: ↗ in 2008 : 17,542 billions of Euros → 40% in Europe → 20% in the USA (Maybelline) But: crisis can slow down the growth in these areas Solutions faced with crisis: • 2009 Invest where opportunities are • Strategy of internationalization for 2009: - develop the positions and multiply the investments in countries where the growth is dynamic - slow down the investments in the countries where the crisis is widely present → develop the L'Oreal model and the positions in all the areas where opportunities appear Where are the oportunities for L'Oréal? [...]

[...] The Group has already participations in activities such as the fine chemistry, the dermatology, the health, the finance, the design, the advertising, and the insurances. Some informations : One of the world leaders in the cosmetic 5 key professions: haircare, coloration, skincare, the make-up and the perfume. 25 world marks 63,358 co-workers Products distributed in 130 countries L'Oréal's Group Year Sales Net Result For the Group - Net debt Strenght STRATEGY AND MARKETING POSITION OF THE COMPANY Ensure the same quality all around the world The production is realised at 97% in certified factories in function of the ISO 9001. [...]