Abstract
-Anticipation of demand requires a firm to do consumer research in anticipation of market's potential and consumers' desires.
-Management of demand includes:
-Stimulation: motivates consumers to want firm's offerings.
-Facilitation: makes it easy to buy offerings
-Regulation: involves balancing inventory to consumer demand.
-Satisfaction of Demand involves product availability, product performance, perceptions of safety, and after-sale services.
-An Exchange Process includes the agreement for payment: cash/credit/promise to pay or support for a firm, institution, idea, or place.
