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19 janv. 2012
doc

Catalytic Solutions, Inc

Essay - 7 pages - Business strategy

Catalytic Solutions, Inc (CSI) is a young Californian company that produces catalytic converters, which are used to reduce the toxicity of emissions from a combustion engine, as a motor. CSI possesses a technology that allows producing better and cheaper catalytic converters than competing...

18 janv. 2012
doc

Skype case study - published: 18/01/2012

Case study - 7 pages - Business strategy

Introduction: With the acquisition of Skype by Microsoft this month, Skype continues its growth and consolidate its number one rank on VOIP services around the world. There are new services offered to customers each year and Skype tries to attract more businesses in order to adopt their...

13 janv. 2012
doc

Renault-Nissan alliance: Current situation

Essay - 5 pages - Business strategy

Doubts and rumors were rife when Renault and Nissan announced the formation of the Renault-Nissan alliance in the late 90s. However, today, the Renault-Nissan alliance has proven to be successful because of their unity in terms of performance. This has been possible because ever since day one of...

12 janv. 2012
doc

Fast Cash Commissions

Essay - 2 pages - Business strategy

Earning money through the internet is always a popular choice, especially for those who are continuously connected with the internet. There are ample ways to learn and earn money through internet sites; “Fast Cash Commissions” is one of them. This is an online internet marketing...

08 janv. 2012
doc

Strategic thinking for managers

Internship report - 12 pages - Business strategy

As the EFE Matrix in this document shows, the most important external factors in order to be successful in the industry are technological advancements and the fact that only 10% of the hearing affected people actually possess the hearing aid. Local health policies like in France, for example,...

19 déc. 2011
pdf

The launch of hairdressing salon "Tchip" in Australia

Internship report - 32 pages - Business strategy

The objective of this report is to launch the hairdressing salon “Tchip” in Australia. In France, Tchip is directed by Franck François and is part of the VOG group. Franck Francois is the founder of the concept of low cost hair salons and nowadays, Tchip is the leader in its sector. Its...

19 déc. 2011
pdf

The launch of hairdressing salon "Tchip" in Australia

Essay - 32 pages - Business strategy

The objective of this report is to launch the hairdressing salon “Tchip” in Australia. In France, Tchip is directed by Franck François and is part of the VOG group. Franck Francois is the founder of the concept of low cost hair salons and nowadays, Tchip is the leader in its sector. Its...

19 déc. 2011
doc

Case study of Chalet Exquis, an online business

Internship report - 19 pages - Business strategy

“The range of digital media is vast and is growing rapidly. The internet provides a wide variety of activities, including electronic mail, global information access and retrieval systems, discussion groups, multiplayer's games and file transfer facilities.” (chris fill, fifth edition)....

19 déc. 2011
doc

Luxury goods in China

Essay - 4 pages - Business strategy

The increasing demand for luxury goods can be traced back to two important factors. Firstly the transition of China from a planned economy to a market economy and the opening of borders to foreign trade in 1978 have allowed luxury brands to penetrate the Chinese market. Secondly, this reform of...

19 déc. 2011
doc

Luxury goods in China

Internship report - 4 pages - Business strategy

The increasing demand for luxury goods can be traced back to two important factors. Firstly the transition of China from a planned economy to a market economy and the opening of borders to foreign trade in 1978 have allowed luxury brands to penetrate the Chinese market. Secondly, this reform of...

06 déc. 2011
ppt

The Distribution Channel

Internship report - 64 pages - Business strategy

A distribution channel is a way of delivering goods and services between the manufacturers and the customers. The distribution channel is chosen to cover the widest possible target market Choices of the decisions about the product (definition, caracteristics, packaging…) What is the...

06 déc. 2011
doc

Strategic growth for Unilever

Market study - 14 pages - Business strategy

Unilever's debut as a company began in 1930, however its history dates back much earlier, to the late 19th century. Its origins began with a partnership between British soap maker Lever Brothers and the Dutch margarine producer Margarine Unie. Oils and fats were essential raw materials for both...

29 nov. 2011
doc

Business Ethics

Essay - 7 pages - Business strategy

Select some recent incident of controversy about “corporate misbehavior” and explain what the alleged ethical abuses were that occurred at the company and what penalties, if any, have been imposed on the alleged perpetrators. (If no penalties have yet been imposed what penalties do you...

29 nov. 2011
doc

Advertising and communication - published: 29/11/2011

Market study - 11 pages - Business strategy

Brokerage is a service provided by specialized companies which allow putting in relation customers and specific products. Generally for financial products, brokerage companies are the authorized intermediary between both. To be clearer, brokers are stakeholders (Source: Doc-Etudiant, Quel est le...

28 nov. 2011
doc

Dyson market entry in South Korea

Market study - 10 pages - Business strategy

As we seen in the First Dyson Business Report, Dyson is already exporting its product successfully in 49 countries with an increased turnover of 23% within the last year. These high results are due to the international expansion and multi-million-pound investment in research and development....

28 nov. 2011
doc

Business Ethics: Dior

Internship report - 10 pages - Business strategy

Christian Dior was founded in 1905 in Normandy. In 1946, Dior opened his legendary home at 30 Avenue Montaigne. In February 1947, Dior launched his first collection called Corolle, where women were drawn like flowers. It was the beginning of the success story. Every fashion book said that the...

28 nov. 2011
doc

Business Ethics: Dior

Essay - 10 pages - Business strategy

Christian Dior was founded in 1905 in Normandy. In 1946, Dior opened his legendary home at 30 Avenue Montaigne. In February 1947, Dior launched his first collection called Corolle, where women were drawn like flowers. It was the beginning of the success story. Every fashion book said that the...

22 nov. 2011
doc

The implementation of Kosta Boda in the French market

Internship report - 15 pages - Business strategy

Kosta Boda is a Sweden company of design and making high quality of glassware and art glass. Founded in 1742, Kosta Boda is today a reference in this sector in Sweden. Its originality, its know-how and numbers of famous designers inside the company gave to Kosta Boda an image of luxury,...

18 nov. 2011
pdf

Carlton Polish Co.

Market study - 9 pages - Business strategy

There are different ways to calculate a company's value. The first method is to use the balance sheet of the company to estimate the value of a company using the DCF approach. Another method is concerning the competition analysis. By looking at similar companies in the same activity sector...

17 nov. 2011
ppt

Presentation of Puma and PPR groups

Market study - 45 pages - Business strategy

The PPR group was pleased to announce that after the expiry of the additional acceptance period of its voluntary public takeover offer for Puma it had become the majority shareholder with a 62.1% stake in Puma.  1962: Creation of the PINAULT company Acquisition of companies in the same market...

16 nov. 2011
doc

Operation Management

Internship report - 8 pages - Business strategy

“There have been many significant changes in operations management during the past few years, involving such aspects as quality, reduction in inventory and costs, improving delivery and lead times.” We are going to discuss these changes, the consequences and expectations for Operations...

14 nov. 2011
doc

Multinational business and globalization

Internship report - 6 pages - Business strategy

Above all, let's start by explaining what globalization is. Many definitions exist some are too minimalist, others too general. The term used to describe the current state of the global economy has become a fashionable word. We retain that: “Globalization is a process (or set of...

14 nov. 2011
doc

Multinational business and globalization

Case study - 6 pages - Business strategy

Above all, let's start by explaining what globalization is. Many definitions exist some are too minimalist, others too general. The term used to describe the current state of the global economy has become a fashionable word. We retain that: “Globalization is a process (or set of...

10 nov. 2011
doc

Developing a cross-cultural training program for L'Oreal's employees at the headquarters in Paris

Case study - 8 pages - Business strategy

In the evolving world of interconnected societies and culturally globalized world economy, firms are developing outside the constraints of a particular national setting. The main aim of this training programme is to understand and improve the interaction of co-workers from different countries and...

02 nov. 2011
ppt

Business Research Methods: Case Study of Toyota

Case study - 17 pages - Business strategy

Brookie Part-just mentions the 2,3 million recalls and the cars affected The Rava4 2009-2010, Corolla, 2009-2010, Avalon 2005-2010, Camry, 2010, Highlander 2007-2010, Tundra 2008-2010 researchers of Toyota has determined not enough time spent on so there adding extra four weeks to their time span...

02 nov. 2011
doc

Integration of E-business within the company - The Redoute

Internship report - 12 pages - Business strategy

The Redoute was created in the 1820s. In the past, it was a company specialized in woolen shadowing. Its founder, Charles Pollet, named it in honor of the street where the company was originally implanted, it was the street of “The Redoute”, in Roubaix, in the North of France. For more...

02 nov. 2011
doc

Ebay's strategy in china: alliance or acquisition - published: 02/11/2011

Market study - 7 pages - Business strategy

In 1990's, many companies invested in the internet, the dotcom companies, because they thought it will generate a lot of profits quickly and will help in expanding their businesses. For them, internet represented a new market and a new economy. So, lots of companies were created around the world...

26 oct. 2011
doc

Burberry: An analysis of its brand building, positioning in the UK market

Market study - 10 pages - Business strategy

"Burberry has been a precursor of fashion in UK (United Kingdom). The company has changed the structure if the fashion industry and was among the few who ushered in the idea of functional luxury. The brand has enjoyed a lot of success in the European market by introducing a lot of changes in the...

25 oct. 2011
doc

Audi: An analysis of the trends in the automobile market and revamp in the company policies to capture the UK markets

Market study - 10 pages - Business strategy

"The German car production firm produces the Audi brand of cars. Based in Ingolstadt, Germany, the company is one of the premier car manufacturing units in the world. Right from sports cars to luxury car models, the company has been making great strides globally. It has established its markets in...

25 oct. 2011
doc

Huawei: An Analysis of the company's strategies and success in UK market

Market study - 10 pages - Business strategy

"Huawei has been a success in the UK (United Kingdom) market, but has not left the kind of impression that it has left in some of the other markets. Huawei has been at the forefront of constant innovation and new product design. The entry of the company in the UK market was marked by the year...