Oracle Systems Corporation
Essay - 4 pages - Business strategy
In 1990, the CEO of Oracle Systems Corporation is facing increasing pressure from analysts about the aggressive revenue-recognition policy. As a result, the stock price is plumbed and the CEO is worried about the cost of new equity capital to finance future growth and the firm may become a...
Easy Jet, Strategic management project - publié le 13/01/2009
Essay - 12 pages - Business strategy
The airlines industry has been highly perturbed by many new external and internal events since the last five years (September 11th, increasing of fuel value, and recently many technical incidents in some flights). All these components transform major stakes and keys of the different airlines...
Case study of General Electric - publié le 13/01/2009
Essay - 4 pages - Business strategy
Jack Welch was the CEO of General Electric (GE) from 1981 until 2001. He is regarded as one of the most successful CEOs of the 20th century. This essay intends to analyze Jack Welch's two-decade leadership by answering the question of what made him the "Manager of the Century" and GE the...
Brand analysis and recommendation: Carlton Draught - published: 13/01/2009
Essay - 5 pages - Business strategy
The survey we made about Carlton Draught showed us the positive and negative points of its brand image in customers' minds. In order to improve the brand image we will proceed in three parts. First, in the brand analysis we will analyse all the aspects of the marketing mix (product, price,...
What does 'MNE'S need to be both "global" and "local"?' mean - publié le 13/01/2009
Essay - 9 pages - Business strategy
Since the rise of liberalisation with the opening of markets in the mid 1980's, the business world has entered the era of globalisation where companies have dramatically expanded their business abroad. Indeed, the abolition of barriers of entry was one of significant opportunities for...
Heinz case - publié le 13/01/2009
Thesis - 5 pages - Business strategy
Heinz is one of the most profitable companies operating in the food processing industry. This essay will try to describe the industry and environment of this company. Then, we will see how the competitive advantage has been developed within this industry. By reading the Vision of the firm, we...
Strategy Analysis on the gambling industry with the example of MGM Mirage - publié le 13/01/2009
Thesis - 64 pages - Business strategy
We selected the gambling industry as a group because we thought it would be interesting, challenging and because the industry has recently felt a new impulse with the internet. The gambling industry is not one of the most recent industries though, and to understand it fully we decided to analyse...
Business report: Nikon - published: 13/01/2009
Thesis - 7 pages - Business strategy
Advertising and co., our agency is pleased to present the business report of the advertising campaign we want to implement throughout this closing date April 2006-March 2007 for the camera Coolpix on behalf the Japanese company Nikon. After understanding the target consumers' motives and the...
How strategy and network changes are linked? - published: 13/01/2009
Thesis - 11 pages - Business strategy
This paper focuses on the relation between the network changes and the strategy of an organization. It also provides a description of the links between those two concepts. The network change is an essential part of the understanding of industrial network. Its importance is related to the fact...
Heineken in Russia - publié le 13/01/2009
Case study - 9 pages - Business strategy
Heineken is the first European Brewer and one of the first brewers in the world. Also, to give a better idea of the situation of the company, let's state some figures. In 2005, net profit was 761 million €, with sales above 10 billion € and a total beer volume of almost 120 million...
Dell's case: the build-to-order business model - published: 12/01/2009
Tutorials/exercises - 5 pages - Business strategy
Michael Dell founded the company in 1984 while he was at the University of Texas at Austin. He began by selling improvements of IBM-compatible PCs and started to sell his own brand of PCs one year later (the Turbo). The concept was very simple: from the beginning Dell's business model was based...
Actimel Advertising and Media's - publié le 12/01/2009
Market study - 8 pages - Business strategy
Nowadays, working on a discipline like advertising is not an easy task to achieve. Advertisers have to be more and more attentive to the competition which is very large, even in the business to business market. They have to do the difference, in a world where advertising bludgeoning is on every...
The battle over leadership in the sport industry: Adidas vs. Nike - publié le 12/01/2009
Essay - 3 pages - Business strategy
According to public opinion, sport is undoubtedly related to pleasure, relaxation and physical activity. However the reality is in fact poles apart from this simplistic landscape and sport is above all a colossal industry, which represents a billion-dollar market. The recent acquisition of Reebok...
Nokia's corporate communications - publié le 12/01/2009
Essay - 6 pages - Business strategy
Until the 1980s, Nokia was a Finnish company, in the 1980s Nokia was a Nordic company and in the beginning of 1990s an European company. Now, we are a global company,” declared Jorma Ollila, President and Chief Executive officer of Nokia, in 1997. Through this declaration, she emphasised...
Danone global strategy - publié le 12/01/2009
Thesis - 11 pages - Business strategy
Danone is one of the world leaders in the food industry. The group focuses on three worldwide business lines: Fresh Diary Products, Beverages, and Biscuit & Cereal Products. Its turnover in 2005 was 13.02 billion Euros. We have chosen this group because Danone seems to be a very dynamic firm. In...
Airline companies strategy and Open Skies Agreement - publié le 12/01/2009
Thesis - 7 pages - Business strategy
From Icarus to Airbus 380, the dream of the “flying man” seems to be universal. During the 20th century this dream was becoming real through the development of the plane and airline companies which manage it. The rising need to travel has obliged the authorities to regulate this market...
Analyzing financial STATEMENTS: Christian Dior (2007)
Financial analysis - 30 pages - Business strategy
In a short span of time, the Christian Dior group achieved its main objective: to make LVMH the world leader of the luxury industry. This accomplishment was achieved despite the risks of the prevailing economic situation. Thanks to a rigorous financial management and the purchases made by some of...
Airbus - Boeing War - publié le 09/01/2009
Essay - 6 pages - Business strategy
The 27 of April 2005, at 10h29 the A380 plane has taken off for the first time of the airport of Toulouse. The A380 property of AIRBUS, company which conceives, develops, builds, sells and ensures the technical support after sale of the planes of the same name. On the other side of the Atlantic,...
Brasseries Kronenbourg: 1664 - publié le 09/01/2009
Market study - 9 pages - Business strategy
We have chosen the beer 1664 because it is the most famous beer of the brand Kronenbourg, which is the leader of the French beers market. Kronenbourg is an international company which offers lagers, white and amber beers to brown ale, as well as non-alcoholic beer, shandies and cider. Brasseries...
The tend offer on Marionnaud - publié le 09/01/2009
Thesis - 5 pages - Business strategy
Bernard Marionnaud is a family company. It is the history of Marcel Frydman (73 years old) who decided 20 years ago to buy a perfume shop for his wife with only 100 000 Francs. But he realised after a while that he was very interested in this shop and desired to buy some others to make more...
Strategic management - published: 30/12/2008
Essay - 15 pages - Business strategy
"It is the Tao of survival or extinction. Its study cannot be neglected?, says Sun Tzu, in The Art of War (Grant, 2007, p. 3). In other words, it is essential and vital to build a strategy, even though it is not easy to implement it, and face it in an unstable environment. The choice of the...
Corporate governance and business ethics: Air France-KLM
Case study - 7 pages - Business strategy
Businesses have to publish their yearly Corporate Social Responsibility Report (CSRR) for their stakeholders. CSRR is “the business contribution to the sustainable development goals. Essentially it is about how business takes account of its economic, social and environmental impacts in the...
Corporate development
Case study - 8 pages - Business strategy
Corporate or organizational development is process which allows a company or an organization to develop its internal capacity in order to be as efficient as possible. Long term or short terms (missions) are possible. We do have to understand that there is a definite relation between the...
Strategy of the Japanese airline ANA - publié le 19/12/2008
Case study - 10 pages - Business strategy
The entire airline industry is currently facing several severe issues such as the September 11th 2001 attack, the Iraqi crisis and the more recent SARS (Severe Acute Respiratory Syndrome) scare. Most of the companies across the world have not performed with profits since the last several years....
Judgment: How winning leaders make great calls
Book review - 5 pages - Business strategy
Noel M. Tichy is the author of Control Your Destiny or Someone Else Will and many other business bestsellers. He is a professor at the Ross School of Business at the University of Michigan and advises CEOs around the world. Warren G. Bennis is the author of On Becoming a Leader, Reinventing...
How introducing a new service in a company, respecting its marketing strategy? The case of Aigle
Case study - 8 pages - Business strategy
This is a new partnership of Aigle with Atalante tour operator which proposes specific trip to mountains or the sea. The goal is to propose discounts at customers who make trips. By buying in the shop, customers will gain points which will be converted to discounts for the trips. Indeed, these...
Acquisition of Puma by the PPR Group
Worksheets - 2 pages - Business strategy
The merger acquisition process will have very few impacts for PPR. We decided to explain it in this way. We will attempt to explain PPR's acquisition in the following sequences. In the beginning, the company started a wood industry known as Gautier SA. Several years later in 1962, the company...
Nintendo Wii: Entering a new industry of simulation
Case study - 18 pages - Business strategy
In 1975, the world is changed by the creation of the interactive television. The components are packed with a 13-inch black-and-white TV set in a futuristic-looking cabinet. In this time period, the introduction of the first arcade video game comes about. However, the public found this new...
Strategic marketing assignment: Nespresso
Case study - 15 pages - Business strategy
Coffee is not just a hot drink that wakes us up in the morning anymore. It is becoming a moment of pleasure and relaxation. I have chosen to analyze a brand, Nespresso, that drives luxury through a product basically considered as a consumers good: coffee. Therefore, we ask ourselves several...
Wood delivery in forests
Essay - 6 pages - Business strategy
The efforts outlined above are aimed at the optimization of forest production on a sustainable basis. The rationalization of forest harvesting techniques and improvement of wood supply logistics can be implemented relatively quickly (i.e., over a short time span), hence wood delivery is a crucial...
