Abstract
In this paper, we will discuss the international presence of the French company Caroll. This company is present in the supplying market and has to develop itself in the international market and more precisely in the emerging countries such as China.
Firstly,we will analyze the company's basis and also the entire requirements and the specificities of the Chinese market. To do that, the use of different diagnostic tools is required to properly understand the subtleties of the company's basis and also of the Chinese market.
To be more precise, our first part will be dedicated to the analysis of the company Caroll itself. In the second part, we will try to use different analysis tools in order to cover the specificities of the Chinese market and the local customers. This analysis will be done with the help of different tools including the PESTEL analysis. In the first part, we will provide specific marketing strategies the company can adopt to have a secure development in China. After some recommendations, we will see if the implementation of Caroll in China can be a good development method for the international company.
