Abstract
Darty was created in 1957 in France. At the beginning, the Darty family had a small clothes shop in Paris. They wanted to increase its size, so they bought the shop next to theirs. This shop was offering televisions and radios, and so they started to sell its content on the sidewalk.
In 1968, after a trip to the US where they discovered the concept of specialized supermarket, Darty Brothers opened the first French 800m² supermarket specialized in Appliances. In 1973, Darty creates the “Trust Contract”, which will be the base of Darty's philosophy, and will concern every activity of the company.
In 1976, Darty value is added to the CAC40, the French Stock market, and then is bought by the worldwide company King Fisher. In 2003, King Fisher gives its autonomy to 3 companies (The French Darty, But and the British Comet) which create the Kesa Electrical group.
