Abstract
Since World War II, the world has notably changed regarding the exchange of goods, people and capital across the world. This is called globalization. In order to be able to compete in a global scale, firms have developed different ways of entering international markets.
What are the main foreign entry methods and their advantages and disadvantages?
To explain these aspects, PepsiCo can be used as a good example as it used to expand itself three strategies to tap new markets.
First of all, it made a Joint Venture, then proceeded to a company acquisition and finally made license agreement.
