H&M: Corporate valuation - published: 13/05/2009
Thesis - 3 pages - Business strategy
H&M is a leading European retailer offering « Fashion and Quality at the best Price ». It is the largest individual clothing brand in Europe, operating in 29 countries with 1,522 stores (of which only ten are franchised). H&M went public in 1974, is listed on the Stockholm Stock exchange, is...
The strategy of Coca-Cola in China - published: 12/05/2009
Thesis - 9 pages - Business strategy
Chinese “Economic Reform and Opening up” policy was started in 1978; in the same year, the Coca-Cola Company returned to the Mainland market, becoming the first foreign enterprise who entered Mainland China after 1949. Therefore, its 30-year exploration can be regarded as an epitome and...
www.DreamShare.com : "The place to share your dreams - publié le 12/05/2009
Thesis - 7 pages - Business strategy
Globally our concept is quite similar to the one of our competitors (Myspace, Facebook etc), so in the way we are a community Website. However, we propose one main innovation: the travel dimension. That is our USP. We are unique because we link the community and the travel website aspects. By...
Importance of patterns for managing companies, study of the product life cycle - published: 12/05/2009
Thesis - 9 pages - Business strategy
The best way to manage a company is to be competitive. The competition is growing due to the globalization, which has caused the arrival of so many new emerging markets such as China. This is why companies are looking for an efficient management for both staff and marketing mix in order to be...
The Chinese motorcycle industry - published: 12/05/2009
Thesis - 6 pages - Business strategy
The motorcycle industry in China was born in the 1950's, with the foundation of the Beijing Motorcycle Factory. Today, China is the largest producer in the world, accounting for nearly half of the world's total production. The first Chinese motorcycle was developed in 1951 to meet the country's...
Chronodrive.com - publié le 12/05/2009
Thesis - 6 pages - Business strategy
Chronodrive is a company which mainly deal food and hygiene products. It aims at supplying necessary products for families with children. The special feature of the company is that they use the internet to sell its products. Effectively 98% of the orders are made by its website, the rest are made...
Golden Moments Group Limited
Thesis - 7 pages - Business strategy
Golden Moments Group Limited is an international operating supplier of “unique experiences”. The company was founded in 1998 in the United Kingdom by the twin brothers Steve and Paul Cheatle. After that it has grown by introducing the concept on new development markets. At this moment...
Seeff Properties: Marketing and strategy analysis - publié le 11/05/2009
Thesis - 27 pages - Business strategy
Seeff is the premier South African property and Real Estate Company. Founded in 1964 by Geoffrey Steeff, the company has grown from a small family business to one of the leading professional property and real estate companies in SA. Today, the youngest son, Samuel Steeff is the chairman and the...
An analysis of the current use of inter-organizational information Systems in the Irish grocery industry - published: 11/05/2009
Thesis - 4 pages - Business strategy
The population for this survey consisted of all Irish-based food & drink suppliers, who directly supplied to one of the five major retailers in the Republic of Ireland. Of the 350 or so companies which qualified for this survey, almost 1/3 responded to the mailed questionnaire; a further...
Case study: Renault - published: 11/05/2009
Thesis - 13 pages - Business strategy
Since Carlos Ghosn's arrival as the head of Renault in 2005, there have been many movements in the strategies of Renault. These changes were particularly implemented in the 2009 contract. Three directions were given: Quality(Laguna III in the top 3,in quality of product and...
Carvel Ice Cream: Developing the Beijing market
Thesis - 3 pages - Business strategy
By 1994, Carvel created a joint venture in China, ‘Beijing Carvel Food Company Limited'. In 1997, sales went over 6 million Rmb (US$ 725,000). Considering that overall economy growth rate was 8% per year between 1998 and 2000, and that inflation was negative (-1,4%), I make the assumption...
Nespresso's strategy - published: 11/05/2009
Thesis - 9 pages - Business strategy
How Nespresso made it to turn a basic product into a luxury one through its CRM strategy? Drinking coffee is such a common habit that brands always offered all the elements to enjoy this beverage at home; the coffee, the machine, the filters… As a result, the quality and taste can never...
Report and recommendations: Cathay Pacific
Thesis - 6 pages - Business strategy
The framework of this research is based on Hazleton's taxonomy. Thus, the aim of this research is to apply the theory to the company, Cathay Pacific Airways. Cathay Pacific is successful using its current strategies that are cooperative problem-solving, informative and promise rewards for...
How to promote a new form of selling books for the EFE Company? - published: 11/05/2009
Thesis - 10 pages - Business strategy
With analyse-experts, EFE is not only selling a product on the Internet, it is also selling a new concept of using e-books rather than printed books. The distinction may not have been understood. That is why we decided to have three different objectives. First of all, we have to understand why...
Marketing plan: Roquefort Papillon - published: 11/05/2009
Thesis - 18 pages - Business strategy
Roquefort Papillon cheese is very famous in France. Because of its reputation it can gain popularity in other countries very quickly. Roquefort Papillon wants to develop its image as a brand in different countries to increase its market along with its sales figures. This product will be a dairy...
H & M's strategy - publié le 11/05/2009
Thesis - 11 pages - Business strategy
H&M offers fashion apparel while maintaining a focus on low prices. The company has more than 1069 stores spread across 21 countries. All H&M stores are owned and solely run by H&M. The company has approximately a hundred designers who work with a team made up of 55 pattern designers, about 100...
Enterprises direct from other countries and the Indian economy
Thesis - 25 pages - Business strategy
The notion of control implies the ability to direct an enterprise and determine its strategy. This ability can be exercised by an investor with a majority shareholding (more than 50%). The aggregate “nationally-controlled enterprises” includes enterprises controlled by the reporting...
PEST analysis - published: 09/05/2009
Thesis - 8 pages - Business strategy
PEST stands for political, economic, social and technological features of a business environment which might influence or even threaten the company. This allows detecting all nuisance or hindrance factors to business development. The political arena has a huge influence upon the regulation of...
Baoshan Iron & Steel Co Ltd: Crafting a three-way cross-border, cross-shareholding alliance
Thesis - 3 pages - Business strategy
Baosteel is the most modern and profitable steel maker in China. The Chinese giant is, however, in a critical situation: From one side, Baosteel is facing a need for capital to achieve its projects. From the other, the Chinese market became more attractive since China's entry to WTO because China...
A look at the small scale industries
Thesis - 22 pages - Business strategy
Small scale industry is widely recognized as a powerful instrument for socioeconomic growth and balanced sectoral development. One of the distinctive characteristics of small scale sector is that the development of these industries would create broader employment opportunities assisting...
The impact of manufacturing flexibility on management control system design - publié le 08/05/2009
Thesis - 5 pages - Business strategy
Before presenting and analyzing the research undertaken by Mrs. Abernethy and Mrs. Lillis on the impact of manufacturing flexibility on management control system, we estimate that it is important firstly to know more about the careers of these two professors. On the section of their book...
SWOT Analysis - ESPN 360
Thesis - 5 pages - Business strategy
Nearly thirty years ago, ESPN aired as the first 24-hour sports network. The station had limited success at first by showing mostly unpopular sports, but the channel eventually grew as it began broadcasting highly rated sports such as American football. Since the network first aired, ESPN has...
Business communication: Vivendi - publié le 07/05/2009
Thesis - 8 pages - Business strategy
Vivendi is a worldwide company with a large portfolio of products and services. The company is divided into business units like environment and of course the core activity that we will interest us: the Video Games industry. The market knows an important growth with emerging markets like India and...
A construction project: The Millau Viaduct - publié le 07/05/2009
Thesis - 17 pages - Business strategy
The project of a viaduct over the Tarn Valley and the city of Millau in Southern France was a major issue for many years among the French population and the Ministry of Transport. It aimed at providing a solution for the severe traffic jam that occurred every summer, and its by-product,...
Montblanc in China - publié le 07/05/2009
Thesis - 10 pages - Business strategy
The Montblanc Company is going to open a new subsidiary in China. I have just been promoted to be the manager of this new subsidiary in China and to design a strategic plan for the Montblanc Company. I am aware that it is a particular market and that some measures must be taken if I want this new...
Caroll Paris - publié le 07/05/2009
Thesis - 10 pages - Business strategy
The main purpose of the present report is to design a marketing plan for the French ‘fashion house' Caroll who is aiming to enter the growing ‘middle market' in China. In order to design an appropriate marketing plan, several steps have to be taken. We will first present the Caroll...
Market analysis and study of the Indian airline industry in relation to the environmental (internal & external) factors
Thesis - 19 pages - Business strategy
Overview & Scope of the project and Methodologies used - What business does an airline industry participate in? This is a fundamental question which needs to be answered before a marketing analysis on the industry is presented. To a layman the airline industry means carrying the passengers and...
A research on the possibilities of flexible working strategy
Thesis - 19 pages - Business strategy
This research proposal seeks to present findings on the policy of flexible working hours being provided to employees so as to enable them to balance their personal as well as professional lives more efficiently. This research paper develops hypothesis on the challenges faced by organizations to...
A study on the Indian leisure industry and its importance in the business world
Thesis - 23 pages - Business strategy
The concept of leisure, and the freedom to choose individual pastimes and leisure pursuits, is a 20th century development for the mass population. Historically, only the wealthy could divide up their time to engage in activities of their choosing. The working classes had neither the time nor the...
Market share strategy to getting company benefit
Thesis - 14 pages - Business strategy
Companies in the era of growing globalization, need to rethink the mission of business and marketing strategies they were critical. Currently the company is not engaged in market competition with the already known and have the option, or a customer that is stable, but in the war between the...
