Abstract
Pernod Ricard is the world's 2nd leader in wines and spirits with a turnover of 5.6 billion euros. The company was created in 1975, and the group has worldwide ambitions. In very few years, it experienced an incredible development founded on both organic growth and successive acquisitions. Pernod Ricard's strategy and ambitious are founded on 4 keys values: conviviality, entrepreneurship, integrity, and commitment. These values express the identity of the group. In the beginning, Pernod Ricard was a family business which gradually became a major international company. Initially, it was two different companies: Pernod and Ricard, were competitors on French anise market. From 1975 to 1984 Pernod Ricard began its international expansion. The company subsequently built a global network (in Italy, Ireland, Cuba, Australia, and Asia), and recently, decided a reorientation around the core business (wines and spirits).
