Debating Skills
Course material - 4 pages - Communication
The document is a practical guide / course material on how to debate over a controversial subject. There are some examples of 1 minute funny debates.
Advertising, Sales Promotion and Retailing
Course material - 6 pages - Communication
Sales promotion is an essential feature of modern business. It consists of all the activities used by firms to maintain and increase their sales. If companies want to be successful, then they must make potential customers aware of what they sell. Also, they must provide reasons for customers to...
Principles of Persuasion
Dissertation - 2 pages - Communication
Reciprocity is the tendency to have a similar reaction to the one received; a mutual expectation for exchange that people depict almost subconsciously. As Mahmoodi et al. (2018) put it, there is a tendency for people to be kind to those that are kind to them, respectful where they obtain respect...
The Outcome of Digital Influence During the COVID Pandemic
Dissertation - 46 pages - Communication
Relationships are important in all societies of individuals and businesses. People-to-people interactions are essential. Consumers no longer buy products, they buy values, ethics and want to feel engaged to environmental purposes. Communication is not about speaking anymore, but listening and...
How is a lack of a communication strategy detrimental to business development?
Dissertation - 9 pages - Communication
Communication occupies an increasingly important place in the business world, and for good reason, it has evolved a lot in the space of a few years. Whether internal or external, it is necessary for the development of groups, regardless of their sector of activity. The society in which companies...
Project report : Benetton Unhate advertising
Case study - 11 pages - Communication
This document is a Benetton Unhate case study answering the following instructions: to analyse the problem of this advertising campaign, to see how criticism can affect the e-reputation of a company, to put in place corrective social media management actions with social media management tools, to...
KPIs in the Music Industry
Case study - 2 pages - Communication
Overall, the media industry is unstable due to its fragile KPIs : it is constantly changing, evolving, and each industry must adapt to its customers. That means that both challenges and opportunities are numerous and can either lead to the failure of a company, or to its success, depending on how...
How to improve your social media strategy ?
Worksheets - 1 pages - Communication
You should write down your specific business goals and objectives. An objective can be qualitative or quantitative. It can lead to a better fame, to an improved image or provoke a short-term reaction by the target you aim at. Remember that an objective must be quantified, measurable, and dated if...
Benefits and experience as an international student
Essay - 7 pages - Communication
“One of the main trends over the last 10 years has been the success of UK higher education institutions in attracting international students,” declared the Universities UK report by Evans, (October 20th 2011). According to the UK Council for International Student Affairs (UKCISA 2010),...
The communication styles around the world
Essay - 6 pages - Communication
The interest for communication in business is growing and experts have been writing books about how to be a good communicator, the benefits of a good communication in a company and so on. More and more universities and business schools launch programs based on professional communication, in order...
Advertising and communication: Barbecue sauce product
Case study - 15 pages - Communication
For this assignment, i was asked to choose and launch a new product. The product that i decided to launch is a new barbecue sauce, produced especially for people who want to take care about the environment and of themselves. In this case especially, our product could know an important...
Group maturity models in the Knowledge Eco
Case study - 1 pages - Communication
this short document answers to the questions: To what extent are group maturity models (i.e., Form-Storm-Norm-Perform) relevant in the Knowledge Economy It was done for a course of advanced organizational behavior...................................................................
introducing negotiation
Course material - 3 pages - Communication
What is negotiation, what are the different negotiation attitudes and style, how to manage with differents styles and to succeed whatever the style of your patner is, how to find creative ideas to bring your negotiations at their best.
LACTEL advertising campaign: Current stakes and future perspectives for IBP campaigns - publié le 07/03/2011
Case study - 9 pages - Communication
Non Durable Consumer Good can be defined as "goods that have a very short life span and are perishable in nature". For instance, milk and bread are non durable consumer goods. Such goods are specific because they generally feature a rather low added value. Consumers use those everyday without...
Intership report at Fgx Company, New York
Internship report - 7 pages - Communication
As a first year student of the INSEEC business school, I had to do an internship in a foreign country during the three month of my summer period. I choose the company First Global Xpress, a small shipping company located in New York doing domestic and international shipping for small to large...
Advertising campaign - when demon by organics enters the Men Cosmetics Market
Case study - 12 pages - Communication
The cosmetic industry has known an amazing growth in the last fifteen years. According to an Euromonitor survey, on the global scale, this market had represented 110,3 billion in 2008. The European Countries and the US are still the most profitable ones. France has the second largest cosmetics...
La publicité, nécessité ou cauchemar ?
Worksheets - 1 pages - Communication
Techniques have diversified and became more and more aggressive, addressing to an increasing number of costumers and implying a higher number of companies, in fact, how could survive a company which doesn't make itself heard nowadays, but are they considered an advantage or rather a disadvantage...
Marketing communication of Auchan
Case study - 8 pages - Communication
600 supermarkets, 300 hypermarkets and not less than 160,000 employees, is a brief summary of the winners of Auchan in the French market. This family business has been part of the French economy for over 40 years. This longevity can be explained by a sense of innovation and a constant attention...
The public relations department & its functions
Essay - 3 pages - Communication
The public relations (PR) department is a unit in the firm that manages items such as publicity and other communications with all of the groups who make contact with the company. Some marketing experts argue that public relations should be part of the marketing department, just as advertising,...
Sponsorship Ireland
Essay - 12 pages - Communication
Sponsorship represents a rapidly growing aspect of marketing communications. Sponsorships involve investments in events or causes for the purpose of achieving various corporate objectives, especially ones involving increased brand awareness, enhanced brand image, and heightened sales volume. The...
Redynamiser une marque sur le déclin en Ireland - la stratégie de communication de la compagnie Aer Lingus
Case study - 39 pages - Communication
Aer Lingus was founded by the Irish Government in April 1936 to provide air services to and from Ireland. In October 2006, it was floated the Irish and London Stock Exchanges. Today, the company is on another phase of it's cycle; with the economic downturn, the demand has fallen (graph below),...
A subversive anti-smoking campaign of the association of non-smokers Rights (TDR), February 2010
Case study - 1 pages - Communication
This very subversive poster is the new anti-smoking campaign. It was launched at the beginning of the week and immediately started a huge controversy. No need to explain why. In this photo, young adults are represented smoking as if they were giving a blowjob under duress. It is quite obvious to...
The celebrity in advertising and marketing
Course material - 9 pages - Communication
Celebrities are, of course, meant to be remarkable people, who have charismatic appeal and extraordinary qualities. Max Weber defines charisma as a type of social authority and described a charismatic individual as 'a certain quality of an individual personality by virtue in which he is apart...
Advertising and communication - publié le 10/03/2010
Case study - 16 pages - Communication
The goal of our team is to imagine, create and execute an advertising campaign for the launch of a new hospital. This is a huge project because a hospital requires a lot of resources for its smooth and efficient operations. That means that before, during and after the launch, the project needs to...
Comparison of commercials Martini and Kamora
Case study - 10 pages - Communication
The topic of the essay is the promotion of two famous brands of alcohol. On one hand, we have a presentation of a Mexican coffee liquor called Kamora from the magazine 'Bon Appetit' of March 1990. On the other hand, the second image makes the advertising of a new range of Martini,...
Advertissement Analysis 'Dark Dog '
Case study - 1 pages - Communication
This document is based on the 2007 advertising campaign for ‘Dark Dog', a Guarana-based energy drink . The campaign was designed to boost product sales on ac-count of dynamic positioning. In its promotion, the brand chooses a funny picture with a young man as the main character. The scene...
Advertising and communication plan - the mobil home
Case study - 7 pages - Communication
The mobile home we come up with is between middle range and high range of accomodation for hoildays. Its features are the following: luxurious and designed with being a warm and cozy home at the same time. Besides, a 'blancket' roof structure, metallic structures, and isolating sandwichs...
Communication and advertising plan for a new product, case study : Noodle soop
Case study - 9 pages - Communication
We are going to offer a traditional noodle soup accompanied with refined vegetables cut in thin layers with meatballs and sauce. We like to focus on healthier foods by offering organic ingredients. The cooking time in a microwave will not exceed 3 minutes. The name of the brand will be...
Magners Pear Cider : communication plan
Case study - 15 pages - Communication
Magners is a brand of the C&C group, Dublin, Ireland. It's main markets are in UK and Ireland. Other C&C brands are Stag, Ritz, Frangelico and Bulmers. There are no rights for Bulmers outside Ireland. Magners was launched as an equivalent.
The artists in the history of advertising : the copywriter
Essay - 4 pages - Communication
This document presents an extract from the thesis of Roger Morresi's rhetoric between propaganda and the advertising copywriter. The professional who builds the verbal advertisement is the copywriter whose characteristics are well summarized by Mc Luhan as someone who "must be like a stripper...
