Extract
[...] Part Towards a reconquest of trust through participatory and transparent devices III.A. Strengthening transparency and impact evaluation - Indicators (NPS, customer barometers), traceability communication, quantified objectives - Pedagogy on food and environmental issues Analysis of Carrefour's investments to objectify CSR action using numerical data, traceability, and educational communication materials to regain public trust. III.B. Co-construction with stakeholders: producers and consumers - Multi-year contracts with farmers, support for organic conversion - Implication of clients in the choice of offers, collaborative initiatives It is a matter of highlighting the fact that Carrefour is trying to promote closer and more favorable relationships, for example, multi-year contracts and common approaches to co-production with consumers in the offer. [...]
[...] (2007). The Social Responsibility of Enterprise. La Découverte, coll. Repères - Kotler, P., & Lee, N. (2005). Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. Wiley. Websites : - Carrefour RSE : what strategy? (2025). ESI Business School. https://www.esi-business-school.com/marques/quelle-est-la-politique-rse-de-carrefour/ - The Greenwashing of Carrefour (2023). Green Finance. https://green-finance.fr/le-greenwashing-de-carrefour/ - Spautz, S. with AFP (2023). Carrefour accused of 'greenwashing' in alarming report on carbon neutrality. Huffington Post. [...]
[...] The conversion of Carrefour Engagé's discourse into a communication lever that is pedagogical and emotional. I.D. A multi-channel communication aiming to expand its impact on all audiences - Deployment in stores, e-commerce, social networks - Multiplication of formats: Carrefour Bio, Bio Expérience Strategy for disseminating CSR commitments through a plurality of channels: Shows that it is for Carrefour here to reach a diversity of possible audiences and to anchor the group's image as a responsible actor on a daily basis. [...]
[...] Revue Française des Sciences de l'Information and Communication, https://doi.org/10.4000/rfsic.5325 - Delmas, M. A., & Burbano, V. C. (2011). The Drivers of Greenwashing. California Management Review, 64-87. https://doi.org/10.1525/cmr.2011.54.1.64 - Mohr, L. A., Webb, D. J., & Harris, K. E. (2001). Do Consumers Expect Companies to Be Socially Responsible? Journal of Consumer Affairs, 45-72. https://doi.org/10.1111/j.1745-6606.2001.tb00102.x - Lyon, T. P., & Montgomery, A. W. (2015). The Means and End of Greenwash. [...]
[...] Journal of Business Ethics 285-301. https://doi.org/10.1007/s10551-008-9729-9 - Mazutis, D., & Slawinski, N. (2015). Reconnecting Business and Society: Perceptions of Authenticity in Corporate Social Responsibility. Journal of Business Ethics, 131(1), 137-150. https://doi.org/10.1007/s10551-014-2253-1 - Morsing, M., & Schultz, M. (2006). Corporate social responsibility communication: stakeholder information, response and involvement strategies. Business Ethics: A European Review, 323-338. https://doi.org/10.1111/j.1467-8608.2006.00460.x - Du, S., Bhattacharya, C. B., & Sen, S. (2010). Maximizing Business Returns to Corporate Social Responsibility The Role of CSR Communication. International Journal of Management Reviews, 8-19. [...]
