FCA, global strategy, Alfa Romeo, Maserati, automotive industry, business plan, EMEA, LATAM, APAC, NAFTA, luxury vehicles, mass market
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Abstract
FCA's global strategy focuses on developing Alfa Romeo and Maserati brands, addressing overcapacity in Europe, and expanding in emerging markets.
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[...] - Continuing to develop the Maserati brand as a luxury vehicle brand on a larger scale, capitalizing on the recent successful launches of the new generation Quattroporte and the all-new Ghibli. - Introducing additional new vehicles, including a brand new luxury SUV in 2015. Business plan for the mass market strategy - Continuing its repositioning strategy for the Fiat brand in the EMEA region, leveraging the image of the Fiat 500 family, while positioning Lancia as a brand centered on Italy. [...]
[...] FCA is an international automotive group engaged in the design, engineering, manufacturing, distribution and sale of vehicles, components and production systems. The automotive activity in two segments - The mass market: FCA designs, develops, manufactures, distributes and sells vehicles for the mass market under the Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia and Ram brands and the SRT performance vehicle designation. The company supports its vehicle sales with after-sales services and spare parts worldwide using the Mopar brand for consumer vehicles. [...]
[...] - Maintain the necessary cost savings to be competitive as a global automaker in the regions where FCA operates. Brand Premium and Luxury Strategy Business Plan - Continuing to implement its premium and luxury brand strategy by developing the Alfa Romeo and Maserati brands to serve global markets. - The introduction of two new Maserati vehicles. FCA intends to replicate this on a larger scale with Alfa Romeo by introducing several new vehicles currently in development as part of a wide product plan aimed at addressing the premium market worldwide. [...]
[...] FCA is present in two markets, the mass market vehicles and components market, the luxury vehicles market. It operates in the following regions: ALENA, LATAM, APAC and EMEA ALENA: US, Canada LATAM: Brazil APAC: China, India EMEA: Europe, Italy Summary of the FCA 2014-2018 Strategic Business Plan Global Strategy Business Plan - Develop the Alfa Romeo and Maserati brands to serve global markets and address the overcapacity issue in the European industry as well as its own excess production capacity in the EMEA region. [...]
[...] - Increasing the number of vehicles produced on standardized global platforms will provide the opportunity to improve margins. - Improve its financial situation with proposed capital-raising actions, as well as the early refinancing of certain FCA US debt. - Reduce its debt, which will give it greater financial flexibility and improve its profits and cash flows by reducing its interest burden. [...]
