Abstract
Financial advertising generally refers to two different topics. Indeed, on one hand, it concerns the financial information published by big companies specialized in different branch industries,and, on the other hand, the advertising made by specific financial businesses such as banks, or insurance companies. But, this subject will specifically examine the advertising made by financial companies. In order to appreciate the different means of financial advertising, we will approach several aspects: first we will examine the idea of financial advertising. Then, we will consider the different rules, the advertising expenditures and the media used. Finally, we will study the content of financial advertising by presenting different ideas such as the image, and the advertising campaigns.
