Abstract
Burberry was founded in 1856 in Basingstoke (England) by Thomas Burberry. So, investors can consider that the company has a unique heritage associated with Great Britain because many people consider that the brand represents an authentic British lifestyle. First, let's take a look at the history of the firm:
1891: Burberry's retail business expanded to London when a shop opened in the Haymarket selling outerwear to sportsmen.
1910: the first French store was opened on the Boulevard Malesherbes, the site of the current store, in Paris.
1912: the Burberry store in the Haymarket moved to its present location at 18/22 Haymarket which today serves as the corporate showroom.
1924: George Mallory selected Burberry apparel when he attempted his ascent of Mount Everest.
1955: Burberry was acquired by GUS.
