Abstract
The quantitative method is the demonstration of the validity or otherwise of hypotheses through numerical data and mathematical correlations through the use of surveys or questionnaires, averages, asses of the probability of a lambda response, percentages.
Extract
[...] Datas from Nvivo Software are quantitative. 3. Variable and Analysis Independent variable : creativity type (response or expected) is an explaining variable and its trends influence dependant Variable (interactive or diagnostic use of budget) Dependant variable : Budget use (interactive or diagnostic) is an explained variable. Its trend is mainly influenced by independent variable (creativity type). In this file, study shows that changing budget is related to many parameters (cost of product, kind of the product, standards level These parameters make budget an dependant Variable. [...]
[...] The positive points are: - Quantified and precise data, - statistical correlations analysis, - spatial sample size analysis and make relevant results, - Rigorous validation of hypotheses, - Objectivity results. But there are also some negatives points : - rigid analysis methodologies and standards ; - The questions are closed and this leads to a lack of depth of the study The qualitative method is explaining experiments, the opinions and testimonies of the people contributing to an investigation. Thus, it aims to get qualitative data allowing us to understand numerous fields. [...]
[...] Financial research - Research Hypotheses and Methodology 1. Research propositions : Proposition A : response creativity aligns with a diagnostic use of budgets. Proposition B : Expected creativity aligns with an interactive use of budgets. These two propositions mainly sum this files' goals : - demonstrating and explaining the kind of links between creativity and budget. There is a strong and dynamic relationship between these two variables (creativity and budget). - So, we have to explore this relationship by investigating two kinds of creativity and two kinds of budget use. [...]
[...] There is no foreseeing effect Hypothesis numéro 2 : Expected creativity aligns with an interactive use of budgets. Contrary to the first proposition, there is a foreseeing effect And this foreseeing effect create interacting kinds of budgets. Our strategy for doing this study Our study is based on quantitative and qualitative methods because their right combinaison could bring us a better understanding of links between creativity (response or expected) and budget uses (diagnostic or interactive). Semi-structured interviews with stakeholders, documentary analysis such as comparative case studios of four creative firms, organized documents are qualitative datas. [...]
