Abstract
The whole car industry in Europe is experiencing great changes, mostly due to a new regulation imposed by the European Union of the Block Exemption. Aimed at increasing competition in car distribution, those new rules will have an impact on every actor involved, from manufacturers to car dealers and it will re-shape the whole industry. A new power balance will come up as manufacturers will loose some of their influence to car dealers on the distribution process. Let's focus on three of the main actors in the case: Europacar, Car Import Logistics (CIL) and Car Import Dealers. Europacar is a car manufacturer and one of the most important brands in Norway. CIL is the logistics department of Car Import, the importer for Europacar in Norway. Finally, Car Import dealers are responsible for selling Europacar cars to end-customers.
