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29 déc. 2010
doc

Los Angeles, the anti-model of New York

Case study - 3 pages - Management

New York represents the very model of the global city. In such a city, combining the command centers in a city center is extremely important. Faced with this model, Los Angeles appears as an anti-model focusing primarily on the "suburbs". Will Los Angeles be the model city of the 21st century?...

28 déc. 2010
doc

Overview of management in Mars and Co. consulting firm - publié le 28/12/2010

Dissertation - 9 pages - Management

Mars & Co is a consulting firm specializing in strategic management. The company was established in 1979 by Dominique Mars who is the current president. Mars & Company is a limited liability company (LLC) which started in France with a capital of $17,600. Dominique Mars was born in Neuilly Sur...

28 déc. 2010
doc

Overview of management in Mars and Co. consulting firm

Dissertation - 9 pages - Management

Mars & Co is a consulting firm specializing in strategic management. The company was established in 1979 by Dominique Mars who is the current president. Mars & Company is a limited liability company (LLC) which started in France with a capital of $17,600. Dominique Mars was born in Neuilly Sur...

28 déc. 2010
doc

Determining the core activities in the order fulfillment process: An empirical application

Dissertation - 10 pages - Management

This work examines the relationship between internal and relational capabilities and the creation of value to the end consumer in the order fulfillment process. The study is applied to firms manufacturing and distributing food products. This work develops a methodology to identify activities that...

21 déc. 2010
doc

Management Skills Assessment: AMD

Dissertation - 4 pages - Management

AMD has witnessed a significant increase during the last year, thanks to different elements which permit it to develop its business. The company experienced an important development in the market: 'A 17% increase in 2004' (Elie Ofek and Lauren Barley, AMD: A Customer-Centric Approach to...

21 déc. 2010
doc

Business Research Method: Study on Organizations in Dubai Media City (DMC) and Dubai Internet City (DIC)

Dissertation - 7 pages - Management

Teleworking has lately obtained a substantial allowance of vigilance both in the academia and expert world, as one of the amazing alterations in enterprise practices (Morgan, 2004). In the last couple of years, we have seen an expanding interest in the notion of teleworking, especially in Europe...

21 déc. 2010
doc

Trends and Innovations in Knowledge Management and CRM

Dissertation - 4 pages - Management

Kalakota & Robinson (2001) state that ‘CRM is an integrated sale, trading, and service scheme that precludes lone showmanship and that counts on coordinated enterprise-wide actions.' Tiwana (2001) states that ‘CRM is a blend of enterprise methods and expertise that aims to realize a...

20 déc. 2010
doc

Study of Latin American societies in the context of urbanization

Case study - 5 pages - Management

One way to understand Latin American societies is to examine issues that cause conflict. These are most common when management tangles with urbanization, this has become a central issue, particularly since the late 1980s that saw the emergence to the "urban crisis" [1] . The articles in this...

16 déc. 2010
doc

Entrepreneurship: Launching a neurological gym in Auvergne

Dissertation - 15 pages - Management

Actually, it's quite difficult to be concentrate because the human being uses only 7% of his brain in average. Using 7% of the brain capacities, we are able to focus on one thing, communicate, learn, and think, so just imagine using few percents more. Imagine that, with a daily training, as you...

13 déc. 2010
doc

Risk Management: Amazon.com

Dissertation - 24 pages - Management

As the industry leader with largest market capitalization amounting to $79.48billion, Amazon.com (AMZN) is exposed to more risk compared to the others. The risk that affected Amazon the most is Operational risk. Due to the business environment which comparably new to others, Amazon has to go...

13 déc. 2010
doc

Iggy's Bread of the World: A Case Study

Case study - 4 pages - Management

Problem statement: Igor and Ludmilla Ivanovic, owners of Iggy's Bread of the World, have suffered a major collapse of the core culture of the organization following a fast and massive expansion. If the core values and culture that brought Iggy's initial success is not restored, the fast and...

13 déc. 2010
doc

Nespresso: Customers Benefits

Case study - 7 pages - Management

Nespresso, currently the market leader, has always offered coffee machines to suit everybody, for professionals and the general public. The success of the brand relies on increased consumption, and a strong want by the company to meet customer expectations. It can be any type of Nespresso...

13 déc. 2010
pdf

Heineken company: Value Based Management - publié le 13/12/2010

Case study - 20 pages - Management

The Heineken family entered the beer business in 18641, when Sir Gerard Adriaan Heineken bought a brewery in the heart of Amsterdam. Over the past 140 years, three generations of the Heineken family have built and expanded the brand and the company worldwide. In recent figures, the company has...

13 déc. 2010
pdf

Heineken company: Value Based Management

Case study - 20 pages - Management

The Heineken family entered the beer business in 18641, when Sir Gerard Adriaan Heineken bought a brewery in the heart of Amsterdam. Over the past 140 years, three generations of the Heineken family have built and expanded the brand and the company worldwide. In recent figures, the company has...

10 déc. 2010
doc

Professional management skills

Dissertation - 8 pages - Management

By way of an introduction, we have to do a small overview of semi conductor industry and see where the second worldwide larger microprocessor designer and maker, AMD, is. The high gross margins rate of chip makers compared to the other actors of the value chain IT goods industry (PC, server and...

10 déc. 2010
doc

Research Methods: Auchan

Dissertation - 9 pages - Management

In order to adopt a coherent and efficient research methods process for the final assignment of the Research Methods for Managers seminar, we were asked to develop and lead a Research Project on a particular topic linked to our potential future career project. I have chosen to research on the...

10 déc. 2010
doc

Financial Management

Dissertation - 8 pages - Management

The Financial Management Seminar required us to analyze the common errors in the DCF Model introduced by Mauboussin in his article titled, “Common Errors in DCF Model” in 2006. The Discount Cash Flow Analysis is a model that allows investors making an analysis of the risks taken by...

10 déc. 2010
doc

Strategic Management: Starbucks - publié le 10/12/2010

Dissertation - 9 pages - Management

Starbucks is an American company selling coffee cup to customers in their own stores all around the world. This firm is more present in manufactured countries such as in the North American and East Asian areas and also in Europe. Nevertheless, the area that we are concerned is Europe and...

10 déc. 2010
doc

Strategic Management: Starbucks

Dissertation - 9 pages - Management

Starbucks is an American company selling coffee cup to customers in its own stores all around the world. This firm is more present in manufacturing countries such as in the North American and East Asian areas and also in Europe. Nevertheless, the area that we are concerned is Europe and...

10 déc. 2010
doc

Career management - publié le 10/12/2010

Dissertation - 10 pages - Management

The aim of Career Management seminar is to help us to put emphasis on our future career by using specific tools to understand our real values and the kind of way we should choose to fit us. This course should be an efficient mean to help us to build and adopt a clear vision about our career plan,...

10 déc. 2010
doc

Philips versus Matsushita

Dissertation - 6 pages - Management

Philips developed new technologies in the 1950s and 1960s. By doing so, the company also wanted to convert these technologies into products while adapting, producing, and selling these products in different markets. During this period, most of the companies in the electrical products market...

10 déc. 2010
doc

Philips

Dissertation - 1 pages - Management

Philips' decline of success over the last thirty years has been mainly due to the lack of consistency and the lack of ability to deal with a changing competitive international environment. In terms of structure, the company has had to change many times and in very different ways due to the...

09 déc. 2010
doc

Strategic management in a global context

Dissertation - 3 pages - Management

Stelios Haji-Ioannou started Easy Jet in 1995 with 5 millions pounds, analysts were all predicting the future bankrupt of the new airline company. Where the major Airlines companies such as British Airways or Air France are working hard to make benefit with billions of turnover; Easy jet makes...

09 déc. 2010
doc

Diversity in management

Dissertation - 3 pages - Management

For centuries, the United States of America has been well known for welcoming foreign people coming from all over the world. For many reasons, the 20th century has been the theater of several Afghan waves in the United States. Indeed, a lot of Afghan people moved to the U.S because of the war,...

01 déc. 2010
doc

The factory of large distribution: Bonduelle de Lallio, Italy

Case study - 8 pages - Management

The choice of destination for my internship was not easy: I had a lot of tracks across Europe, but only one interested me: the plant Lallio Bonduelle, near Bergamo (40km from Milan) in Italy. After finding an internet shared apartment near the factory, I decided I was then left for a month in...

24 nov. 2010
doc

Strategy of the IKEA group - published: 24/11/2010

Dissertation - 20 pages - Management

Ingvar Kamprad, a young Swede, finished his studies in 1943 and went on to establish a small company, which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...

24 nov. 2010
doc

How did HRM allow Alcatel to adapt to changes posed by the changing market?

Dissertation - 9 pages - Management

We were on the lookout for a company that was willing to provide us with the information for our investigation file. We had a consultant in our midst, who put us in contact with several companies like Bouygues, Dassault and Alcatel. We wrote several letters explaining the purpose of our approach...

24 nov. 2010
doc

Crisis management: mattel (2008) - published: 24/11/2010

Case study - 5 pages - Management

Mattel has been regarded as the undisputed leader in the global toy market. However, the company had experienced several problems during the second half of 2007, which led to the image of the company being tarnished. Many toys were recalled and this incident was widely reported by the media....

24 nov. 2010
doc

The Internal Communication at Carrefour

Dissertation - 7 pages - Management

Carrefour is the second largest global group in the retail sector with a turnover of 87 billion Euros in 2008. The Carrefour group includes firms, hypermarkets, supermarkets, hard discount stores, convenience stores (Shop, 8 a Huit) and online shopping sites (Ooshop). Through this document, we...

23 nov. 2010
doc

La Poste - Management of a company in change

Case study - 3 pages - Management

On 3rd October, the citizen referendum on the future changes in the status of the Postal system in 2010 showed a high proportion of French mobilization around this institution and their commitment to its public nature. A reform was put in place on March 2010 which transformed the post office,...