US banks - Strategic project
Thesis - 5 pages - Finance
U.S. banks have traditionally been considered leaders in the global banking sector. They produce regularly high profitability, more than their international competitors. They have been pioneers in many spheres, and banking products, and are known for their constant innovation. Several factors...
Reasons for drop in unemployment: Portugal
Case study - 5 pages - Human resources
The exercise consists in proposing a model of macroeconomic management for the Portuguese economy. To do this, we have data sources for the period 2000-2003. This model should be implemented for a lower unemployment rate. It was however not clear whether this decline would be relative or...
Employment: Lessons from the British model
Case study - 3 pages - Human resources
While France has been trying to stem high unemployment for almost 2 years, its closest neighbor Britain is at a record low rate of unemployment. Indeed, France with 9.8%, struggles to find a solution to tackle the phenomenon, which has now become the greatest evil of this century. "Thus, after...
Ikea strategies in the marketplace - publié le 24/11/2010
Thesis - 3 pages - Business strategy
IKEA was founded in the late 1940s by Ingvar Kamprad, an entrepreneur from Sweden, who hit upon the idea to offer home furnishing products of good function and design at much lower prices than competitors by using simple cost-cutting solutions that did not affect the quality of products. With a...
Ikea strategies in the marketplace
Thesis - 3 pages - Business strategy
IKEA was founded in the late 1940s by Ingvar Kamprad, an entrepreneur from Sweden, who hit upon the idea to offer home furnishing products of good function and design at much lower prices than competitors by using simple cost-cutting solutions that did not affect the quality of products. With a...
Logistics study: Conversion of a rural cottage
Case study - 8 pages - Logistics
According to its definition, logistics is a service activity that is designed to manage material flows in an organization by providing and managing resources to meet the needs, economic conditions and quality of services specified by the standard norms of safety and security satisfactorily....
Consequences of PPR's acquisition of Puma
Thesis - 12 pages - Business strategy
We will study and analyze the acquisition by PPR group of German sporting goods company Puma which was finalized in August 2007. We will discuss the following issues and concerns: -Who are these groups? What are their core businesses? -What reasons led to the takeover? What justification is...
Strategy of the IKEA group - published: 24/11/2010
Thesis - 20 pages - Management
Ingvar Kamprad, a young Swede, finished his studies in 1943 and went on to establish a small company, which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...
Risk management in the supply chain
Case study - 3 pages - Business strategy
Risk management has become a strategic issue for companies since the early 90s. Risk management involves being able to control risks, or at least prevent them. The main objectives behind this process are: increasing the competitiveness of a company, and reducing the company's vulnerability to...
The strategic analysis of Chupa Chups lollipops
Thesis - 35 pages - Business strategy
Who among us has not tasted a lollipop from the famous global company Chupa Chups? Strawberry, vanilla, caramel, cola, yogurt ... so many flavors offered by Chupa Chups, affording us delectable pleasure. We will briefly present the company Chupa Chups, as this topic is already well developed in...
Strategic analysis of the L'Oreal group
Thesis - 32 pages - Business strategy
The cosmetics market is one of the biggest markets with technology.It creates a net turnover of 6 per year, 543 billion euros in France and is one of the largest markets in the world. The figure seems impressive; it merely reflects the enthusiasm and buying of more and more beauty products by...
Strategic study of Thomson
Case study - 5 pages - Business strategy
1)Historical background The company of Thomson was created in 1883 thanks to an alliance between Elihu Thomson and Edwin Houston. They got together to form a powerful company based in the United States. Over the years, the company has experienced several mergers and acquisitions that have...
How did HRM allow Alcatel to adapt to changes posed by the changing market?
Thesis - 9 pages - Management
We were on the lookout for a company that was willing to provide us with the information for our investigation file. We had a consultant in our midst, who put us in contact with several companies like Bouygues, Dassault and Alcatel. We wrote several letters explaining the purpose of our approach...
Crisis management: mattel (2008) - published: 24/11/2010
Case study - 5 pages - Management
Mattel has been regarded as the undisputed leader in the global toy market. However, the company had experienced several problems during the second half of 2007, which led to the image of the company being tarnished. Many toys were recalled and this incident was widely reported by the media....
Strategic analysis of the McDonald's company
Thesis - 30 pages - Business strategy
McDonald's represents a turnover of 22 billion Euros, and employs more than 450,000 people worldwide. Founded in 1940, this company has become the symbol of fast food. The brand has over 31 000 restaurants and franchises in 121 countries For years, McDonald's has chosen a business model...
The Internal Communication at Carrefour
Thesis - 7 pages - Management
Carrefour is the second largest global group in the retail sector with a turnover of 87 billion Euros in 2008. The Carrefour group includes firms, hypermarkets, supermarkets, hard discount stores, convenience stores (Shop, 8 a Huit) and online shopping sites (Ooshop). Through this document, we...
La Poste - Management of a company in change
Case study - 3 pages - Management
On 3rd October, the citizen referendum on the future changes in the status of the Postal system in 2010 showed a high proportion of French mobilization around this institution and their commitment to its public nature. A reform was put in place on March 2010 which transformed the post office,...
The integrated management of the logistic processes (supply chain management) - published: 23/11/2010
Case study - 2 pages - Logistics
The supply chain management: A management philosophy The development of the concept of the ?Supply Chain Management' has its roots in the ability of firms to respond to a client's request in an acceptable period of time while still being able maintain its status as a business by...
Ipod and the renewal of APPLE - publié le 23/11/2010
Thesis - 22 pages - Business strategy
In 2001, Apple launched its revolutionary product: the iPod, a jewel of technology, which will give rise to a new market; that of the numerical walkman with a hard disk. A forerunner in its field, Apple has always been an innovative firm. Its progress was, for a long time, attributed to its...
Case study renault - nissan - published: 23/11/2010
Case study - 20 pages - Business strategy
This study will consist of three parts: The theoretical part will include the reasons why companies decide to merge. The second part briefly presents Renault (in its current context) and its alliance with Nissan. Finally, the third part may respond to questions from the study: Is the development...
Mintzberg's approach to the organizational system
Case study - 5 pages - Management
Traditional conceptions that regulated the behavior of organizations in the late nineteenth century were based on the works of Henry Fayol (from France), Max Weber (from Germany), Frederick Taylor (from America) and their contemporaries. Their approaches was consistent the ‘top-down...
The absorption of Lucent by Alcatel (2006)
Thesis - 5 pages - Business strategy
Introduction For a Master CCA especially for the current tax-merger, we must prepare a detailed report that reflects a tax, accounting and legal perspectives on merger or on absorption. We chose to examine the case of Lucent and Alcatel. Alcatel acquired Lucent at the end of 2006. We thought...
Analysis of Brand Building by Dove
Case study - 7 pages - Business strategy
The choice of the slogan on the Dove campaign, "For every beauty", is an original and relevant one. The advertisement itself is original and appeals to common women. Its goal is to not only convince potential customers, but also to develop some trust between the brand and its target. The...
The case of TATA motors: How a multinational corporation resulting from an emergent country managed to compete with the traditional companies of the car market.
Thesis - 26 pages - Business strategy
The Tata conglomerate is now the oldest company in India and represents over 93 companies with more than 289,500 employees worldwide, with a turnover of more than $28 billion and a market capitalization of 77.5 billion dollars (recorded as per January 2008). This group is one of the most...
Corporate culture - published: 23/11/2010
Case study - 5 pages - Management
In the sixties, businesses still had an essentially rational management of the company. A little later, came an understanding of the enormous importance the human dimension in management. Economists in the late seventies highlighted this after their research on a new dimension of cultures- the...
The acquisition of Motel6 by the Accor group
Thesis - 3 pages - Business strategy
This study deals with scenario of an acquisition by the Accor group of hotels and services of the American hotel chain Motel6. This case study highlights the motivations behind a strategic acquisition, of the various difficulties that may arise before any actions that can accompany this change...
Porsche and Volkswagen: The Union of David and Goliath
Thesis - 5 pages - Management
On the one hand, we have Porsche, the champion race car, the big-engined sports specialist available at exclusive rates. On the other hand, we have the Volkswagen Convertible, which is "popular" in the literal sense; the Beetle was the inaugural model, which is still essentially ‘a car for...
Strategic analysis - the Accor group and the acquisition of the American chain of hotel Motel6
Thesis - 3 pages - Business strategy
This document, discusses the situation of a large group (Accor hotels and services) that wishes to acquire a new company (the American hotel chain Motel6). The study highlights the strategic motives of an acquisition, the various difficulties that may arise, and the actions that may accompany...
International strategy of the Chinese manufacturer of Lenovo computers
Case study - 4 pages - Business strategy
Using the concept of diamond model, we can define the national advantages that Lenovo drew from its presence in China as follows: Specific conditions After a long isolation, the whole nation seemed to want to show the world its ability to adapt and prosper in the global economy. The nation...
Fuji film: Analysis and strategy
Case study - 16 pages - Business strategy
Fujifilm I & I (Imaging & Information) is an international Japanese company, established in 1934, which manufactures films and cameras. In a recent survey published in a Japanese business daily, the company was ranked the first in Japan. The group has leading technology, which enables it to meet...
