Abstract
Renault is a famous French vehicle manufacturer, which produces cars, buses, tractors and trucks. Previously known as Société Renault Frères, the company was founded in 1898. Since 2000, the group signed an Alliance with Nissan, the Japanese automaker. Indeed, Renault now holds a stake of 44.4% in Nissan. Each company kept its own corporate culture and brand identity. The alliance Renault-Nissan today represents approximately 10% of the worldwide market placing them after Toyota (the first), General Motors (now the second) and Ford (the third). The aim of this alliance was to help Nissan return to profit and also allow the group to become more competitive and more profitable in the international market, thanks to the reduction of costs and the increase of investments in research and development. Indeed, thanks to Carlos Ghosn, the “Cost-Killer”, the group succeeded in improving its situation durably.
