Abstract
Nowadays, domestic violence and more particularly sexual violence is a subject of numerous reflections in our society. People are more and more concerned by this taboo subject. Society is constantly evolving and now, sexual violence is a part of many people's daily lives.
This phenomenon tends to trivialize and becomes increasingly threatening his victims. Among its numerous victims, sexual violence counts a lot of young people. We can explain that by the fact that young people are often unaware of what they do and don't think about consequences of their act. So, this is the reason why we decided to establish a communication campaign about sexual violence in order to make sensitive the 16-24 years old to sexual violence dangers.
This campaign can be accomplished through various methods such as TV advertising, cinema advertising or posters. This communication plan is going to be able to explain all of these communication methods, their advantages and their disadvantages so as to choose the more appropriate solution for our campaign, in function of our needs, our target and our budget.
