The Evolving Profession of Influencers

Extract

[...] And there I had to adapt my guiding thread. When he immediately told me that he wasn't « influencer » but « entrepreneur », I've changed my approach a bit to follow his logic. As a result, even though I had prepared a lot of precise questions in my grid like question 1 and I didn't ask them all directly like that, I preferred to let the conversation continue, allowing me to obtain relevant data for the interview. The order of the questions was not exactly that of the grid, for example I asked him to present himself in detail later in the interview. [...]

[...] The interviewee also highlights the need to redefine oneself in the face of external labels such as that of 'influencer'influencer», of developing a strong mental resilience in the face of public exposure, and finding a constant balance between pursuing a personal mission and the economic imperatives of one's business. Thus, the survey unfolded with an evolving guiding thread, which I will analyze in the methodological section. Then I would establish the pillars of a scientific approach around the definition of a semi-directive interview, the evolving definition of an influencer, and the psychological and psycho-social biases around this profession in our modern society. I will conclude with a brief conclusion responding to my problem. 2. [...]

[...] And to conclude, the influencer will have to draw inspiration from their competitors, by conducting a web watch, in order to find the good format and tone that will hook their target audience on the networks. While constantly questioning themselves to strengthen their image. The interviewed professional has indeed indicated*has been very inspired by certain people who inspire me, in terms of format, in terms of messages ». 4. Conclusion The objective of this work was to develop a methodological practice of interview, but also to question oneself and learn to problematize the subject of the influencer. [...]

[...] During this interview, I had to adapt to data that I had not anticipated in my research, so I had to reformulate certain questions directly on the spot. And this experience confirms me today in the fact that every sociologist must combine their empirical data with field observations to objectify their scientific research approach as much as possible. Bibliography Bastin, G. (2015). The Entrepreneur in Max Weber. Pierre-Marie Chauvi ; Michel Grossetti ; Pierre-Paul Zalio. Sociological Dictionary of Entrepreneurship, Presses de Sciences Po, 978-2-7246-1640-8. hal-01386991 Bour, L. [...]

[...] Table of Contents 1. Introduction 1 2. Methodological Analysis 2 3. Sociological Analysis 3 4. Conclusion 6 Bibliography 7 Annexes 8 Annex 1 - Profile Sheet of the Interviewee Annex 2 - YouTube Public Statistics Annex 3 - Public LinkedIn Statistics 1. Introduction The survey explores the journey of an individual who underwent a significant transition, moving from a conventional career in engineering and management to an entrepreneurial activity that relies on online content creation. Although I perceived him only asinfluencer », The interested party emphasizes his true identity as an entrepreneur using social networks mainly to increase his professional visibility, and not to sell his image to brands. [...]