Abstract
Renault is one of the major competitors in the automobile industry and its presence is evident in each continent of the world. From 2004-2007 the global automobiles industry has grown each year both in volume and value.
However in 2008, because of the world economic recession, the automobile industry's growth rate decreased by 5.9 % in value and 0.5% in volume.
Indeed, automobiles have introduced an important value and convenience for people, but the same people have economic difficulties and also suffer from unemployment issues. Thus, they show up on their purchasing decisions during the period of economical crisis.
Moreover because of the world financial crisis, banks also offer credit to a few consumers to purchase automobiles. This factor is also a reason for decline in sales apart from the higher interest rate issues.
Finally, the World is becoming more and more concerned with the environmental and energy consumption issues, which are growing day by day but the efforts to reduce CO2 emissions isn't enough.
