29 août 2025
Transforming the Automotive Sector: The Impact of Car Sharing and Urban Mobility
Dissertation - 71 pages - Automotive marketing
This document explores the transformation of the automotive sector due to car sharing and urban mobility trends. It discusses the rise of the mobility industry, the benefits of car sharing, and the need for traditional car manufacturers to adapt to remain competitive. The document also examines...
03 mai 2008
Marketing analysis of the cars and celebrities industry
Dissertation - 94 pages - Automotive marketing
Marketing analysis of the cars and celebrities industry: McCracken (1999) defines a celebrity endorser as any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement?. A celebrity endorser can come from a wide...
