Abstract
Electronic Shopping test from Kare-Silver, evaluates the suitability of a product for online retailing. Dennis commented that software, books, are the most popular products bought online. This test is going to be used along three main measurement areas, product characteristics, familiarity and confidence, consumer attributes. The iPod Shuffle is the new ultra-compact iPod by Apple. With only 4,1*2,7*1 cm dimensions and weighing 15 grams, the consumer just has to connect it to a computer to synchronize his music. Then he can switch it on and play music. An ultra compact product, associated with simple and user-friendly controls way of working are the real competitive advantages of the product. It is an illustration of a plug-and-play device.
