Abstract
The core business of PagesJaunes consists in "connecting" a person who searches information, with the professional who is able to bring him the required service. In 2004, the group published 356 editions of its directories and distributed 67.7 million copies. In 2005, more than 80% of French individuals more than 15 years old consulted a PagesJaunes directory at least once in the year, whether printed or on line. The audience for it is considerable and interests many advertisers who want to attract attention and come into contact with these users who are also potential customers. In 2006, nearly 750.000 companies used one or more of the group's various services to advertise and develop their businesses. In order to find a solution with its needs for innovation, PagesJaunes moved towards E-business. E-business (or Electronic business) can be synthesized very simply by the concept using electronic means (particularly of information technologies) to do better business. In other words, as is defined in Wikipedia, "e-business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers".
