Abstract
As Internet is gradually maturing and presenting a paradigm shift in its very ideation, the infrastructure has acquired a business character, a transcontinental personality and a vending framework of wide-ranging, business, educational, scientific and personal data. Now the use of Internet covers real-time computer conferencing, audio broadcasting, video broadcasting, real time telephony and of course real-time business. E-business in its simplest form can be described as doing business in electronic form. In this study we study how this feature is being exploited by many online stores including Reebok, a global sports and fitness company with a heritage dating back to 1895. It can be safely said that, ?Information is power! It is an asset that can help overcome the glorious uncertainties and opens new avenues for doing business. Marketing plays a crucial role in this entire business process. For an effective marketing strategy psychological needs of the customers are to be kept in mind. These needs must be met in order for a person to be persuaded to purchase a product or service. E-business is no exception.
